Using Google Ads and Organic SEO to Advertise Your Cleaning Services Locally

Google Ads and organic SEO techniques are time-honored methods for driving traffic to a professional cleaning website operating locally. Using these two methods together, you can be sure of getting Google gold points when it comes to rankings. But how exactly does it work? Here’s what you need to know.

Local Service Ad Industries and Areas

Google Ads currently offers Local Service Ads with cleaning services included in their classification of “local service”. What does this mean for you? Well, the specialized approach of Google helps boost your visibility to a particular group of people. It automatically filters Ad presence so that your page only shows up for the people who are specifically looking for your service – and are in the position to hire that service.

Google takes it one step further by adding area specification. For example, if you’re only servicing the Camden market, then Google Local Ads will narrow down ad presence to Camden. Currently, there are several precise markets in the listing such as “Philadelphia, Camden, Wilmington” or “New York, Newark, Jersey City”. Make sure to check if Google Local Ads has a specialized market for your cleaning services.

Voice Search Optimization

Voice activated devices are popular nowadays as most people use their phones to launch a search. In fact, above 400 million devices come with Google Assistant. Those who avail of Google Local Service Ads automatically have those ads incorporated in the voice search – which allows you to reach a wider audience. This is especially true if you want to reach disabled users which is a unique market all on its own. Currently, more than 20 percent of searches are done through voice.

Going Organic with the Right Keywords and Setup

Organic Houston SEO services techniques are characterized by having the right setup for your website, choosing and using the right keywords, posting on a regular basis, linking your site to quality pages, visitor count, and even how well you comply with the guidelines for accessibility. Simply put – organic SEO is anything you do to improve site visibility without relying on third party advertisers.

The Cost of Google Ad and Organic SEO

So why exactly is this increased specificity in advertisement such a big deal? The obvious reason is that you avoid the waste of advertising to people who neither want nor can have your service. Even better, Google Local Ads are billed per lead instead of per click. This translates to paying only if you actually earn from the Ad presented by Google – otherwise, you shouldn’t worry about the advertisement bills. But what about fraudulent leads? For those, you have the option of disputing the charge. This definitely puts most of the benefit on your part as a business.

What about the cost of organic SEO? Here’s the beauty of using this particular approach – it will always be there. Organic SEO techniques are a lot like rent – you will always have to pay for it. As a professional cleaning company – you will always need to have content uploaded to your site or have someone maintain the pages for continuous visibility. If you’re going to do it either way therefore, why not get the kind of people who can do it right?

Effectiveness Permanence

Ranking well in your chosen keywords doesn’t happen overnight. It takes time, patience, consistency, and willingness to adjust with the changing environment. No matter what happens however – you’ll find that organic SEO and Google Ads remain stable as marketing strategies. Organic SEO in particular has always been a major factor for Google when calculating the ranking for sites and pages.

Trust Transfer of Google

Google has been around ever since the internet happened – which is why a lot of people rely on this engine to find what they need. Being vetted and advertised through Google’s Local Ad services creates trust transference that can deeply benefit your cleaning service. Simply put, if Google says your business is legitimate, people will believe it.

Final Word

To wrap it up – as a local cleaning services company, you can greatly benefit from time-tested methods of putting your business out there. Combining these two methods together is a strategic and targeted strike that provides the greatest impact at the lowest possible cost to you.

Cleaning Your Kelowna Home for Sale

floor cleaning machine

Preparations For Selling Your Kelowna Home

The goal of a seller is to get their home sold in a short amount of time and make plenty of money from doing so. You can’t rely on luck to ensure this type of outcome. Instead, a proven strategy has to be put in motion. Using professional methods to get your home ready is going to grab the attention of potential buyers. You want them to do more than just look at the home, you want them to make an offer on it!

Deep Cleaning

Every aspect of your home needs to be clean and sparkling before you put it on the market. You only have one shot to make a good impression on potential buyers! They are interested in a home that is clean and well-cared for. Even though you do the day to day cleaning while living there, you need to go beyond that.

Hiring a professional cleaning service is a great idea. They will take care of all the extras for you. They will take care of cleaning beyond the day to day routine items you do. This can include:

  • Cleaning all flooring and removing stains if possible
  • Dust removal
  • Polishing chrome fixtures and appliances
  • RE-caulking around sinks, showers, and bathtubs
  • Window cleaning inside and out
  • Washing sidewalks and the outside of your home with a pressure washer
  • Wiping down all cabinets

There may be some specific areas of deep cleaning necessary for your home. Get a free estimate from a professional cleaning service. Find out what all the service includes. Let them know areas you would like them to give special attention to. Such services are affordable and they can do the work in a fraction of the time you could do it on your own.

Once the home is deep cleaned, do all you can to keep it that way. Vacuum every couple of days to keep the carpet looking great. Waxing other flooring helps it glow and makes it easier to remove any dirt or debris. Keep the bathrooms clean and sparkling and make sure you have nice towels hanging up in them.

Since many potential buyers take a close look at the kitchen, make sure the one in the home you have for sale is extremely clean and organized. Counters should be cleared off and all appliances cleaned inside and out. A potential buyer may open the oven door or the refrigerator door to peek inside. The same with your cabinets, so make sure they will find everything looking amazing!

Eliminate odors in your home, especially if anyone has been smoking indoors. Use products to remove the odors, not just temporarily mask them. Be mindful of what you cook before a showing as those food smells could linger and be a turnoff to a potential buyer. Such food items can include:

  • Cabbage
  • Fish
  • Garlic
  • Onion

When selling your Kelowna Home Avoid scents in your home with candles or other items that may be overpowering to some potential buyers. You want to remove any smells and musty odors, but you don’t want to make it flowery either. If you have pets, make sure odors from a litter box or their living areas aren’t going to be a problem.

Remove Your Personal Items

You may still live in the home, but you want to remove your personal items. As someone walks through your home, you want them to visualize themselves living there. That is hard to do when they see photos of your family on the walls and other personal items. Pack those items away before you show the house. It will help it sell in less time and it also makes the spaces look larger as they aren’t cluttered.

The more you can remove, the easier it is for a potential buyer to see their own pictures on those walls! The easier it is for them to see where they would put their furniture if they were to buy the home. You want them to have an emotional attachment to the home as those feelings can play a role in their decision to make an offer on the place.

Remove furniture that isn’t necessary from the home too while you try to sell it. This gives the viewers a chance to see the home clean and with the bare minimum in it. The less you have in there that makes the home yours the easier it is for them to see it as theirs! Potential buyers often shy away from looking too closely at a home when personal items are everywhere. They feel like they are invading someone else’s space.

Get rid of Clutter

Every part of your home needs to be cleaned out and the clutter gone! You will be surprised at all of the stuff you have accumulated while living there! Some of these items may have sentimental value. Others you may have kept to fix them or refurbish them but it never happened. As you go through items, pack up anything that is sentimental to you or you would like to pass along one day to someone else.

Items that are broken or damaged should be tossed out. Items you haven’t used for six months to a year should be removed from the home. There is very little chance you would need them again if you haven’t used them for such a period of time. You can have a garage sale if you desire, and anything leftover can be taken to a donation spot. Some items may be a tax deduction for you too when you donate them. Not only will you help those in need but get a break on your taxes!

Go through your home and pack up items you don’t use regularly. This includes all the decorative items you have on display. This helps remove clutter and it also gives you a jump start for your packing. When that house sells, you will be glad you already have plenty packed up and ready to go!

Closets and Storage Areas have to be Organized

A potential buyer is going to look in all of the closets and all the storage areas of your home. They need to see how much space they would have for their own stuff if they purchase the home. If they try to open such a space and it is cluttered or items fall out, it gives a poor impression. This tells them the home doesn’t have adequate storage space.

Makes sure you have removed any items you don’t need from these areas of your home. Everything you keep needs to be neatly organized. This tells them there is plenty of overall storage available. It also confirms you have taken good care of your home everywhere, not just the places that are visibly seen when someone walks in.

Where to put it all?

As you clear out items you don’t need, get a garage sale done as soon as you can if you choose to do one. Take remaining items to designated donation locations in the area. Some of them will come to pick up items for you too. That can be useful if you have lots of stuff or heavy items. Make sure all of this is out of your home before you put it on the market.

Why Professional Carpet Cleaning is Important

Why Professional Carpet Cleaning is important

Carpets are one of the most noticeable components of a home. In designing your home interior, I’m sure you paid attention to the texture, size, and color of the carpet you bought because it had to match the walls and the furniture, or contrast with other parts of the house for a beautiful blend. But it is not just about the appearance of the home; carpets provide the warmth you need as against the coldness of the floor tiles, marbles, or even wood.

We all get to enjoy our carpets until it is time to clean, and most carpets are difficult and technical when it comes to cleaning. Therefore, you should engage a professional carpet cleaning company. If you have ever tried to clean your carpet, even by vacuuming, you will agree that you did not achieve much. This post has put together 6 major reasons professional carpet cleaning is important. For those living a chemical-free life, there are some excellent natural cleaning services as well. I highly recommend a carpet cleaning Maui Company due to its use of no chemicals. Most service areas will have some chemical-free options.

  1. Your Scrubbing is Never Enough

A great number of homeowners have tried to cut corners, save a few bucks, and just scrub their carpets themselves. They spend hours scrubbing and cleaning, tried out a new detergent, and even got harder brushes, only to damage their beautiful and expensive carpets. Perhaps, for you, it was simply a waste of time because you just could not get the stains off and had to hire a professional carpet cleaning service eventually. It is, therefore, important for you to acknowledge that you will probably not get it right and just do the right thing from the start.

  • Specialised Equipment

You probably have a vacuum cleaner that makes you confident of your ability to clean your carpet. Let us face it; how many times have you vacuumed your home only to find a clog of dirt in a corner of the room minutes later? Have you been able to get rid of tough stains like ink, ketchup, pet stains and droppings, coffee spills, etc, by simply vacuuming? By getting professional carpet cleaners, you are giving your carpets the treat and special care they deserve. These professional cleaners have the right equipment and tools that give that spark that you want your carpets to exhibit.

Whether it is dry carpet cleaning, bonneting, or steam cleaning, you can rest assured that your carpets are in capable hands.

  • Saves Time and Money

Hiring a professional carpet cleaner will also save you a lot of time and money. Rather than spending several hours trying to shampoo, scrub, or encapsulate your carpet, you can invest that time in other things that will yield you better results. Leave the carpet cleaning to the professionals. Doing this can save you lots of money too. You may end up destroying your carpets by using the wrong chemicals, scrubbing too hard and leaving a patch, or not cleaning properly and leaving a stubborn stain.

What is more? Not having thoroughly cleaned carpets means you would want to change your carpets too often, and carpets are expensive.

  • Improved Air Quality

Ever walked into your home after several hours away only to be greeted by a foul smell? This is a quite common experience when carpets are not thoroughly cleaned. Also, vacuuming or dry carpet cleaning can leave a lot of dust in the air, polluting the air in your home. When your carpet is dirty, there is bound to be a foul smell in your home. Once cleaned, you can be sure of clean and healthy air and the fragrance of freshness just as you like it.

  • Enhanced Lifespan and Longevity

Cleaning your carpets using hired professionals can ensure it is used for many years to come. This is because professional carpet cleaning takes away tough stains, keeping your carpet looking new and fresh all the time. Professional carpet cleaners also know how to treat your carpet gently, thereby maintaining its appearance and durability for long-lasting enjoyment.

  • Prevents Bacteria, Molds and Clogged Dirt

Many times, we fail to look beyond the surface in our homes. Most carpets (rugs) are woven, which makes them come with patterns, lines, and even gutters. These provide plenty of room for dirt and bacteria to hide. Not only will professional carpet cleaners locate hidden dirt by going deep within your carpets, but they also often use disinfectants to wipe out bacteria and other harmful microorganisms. These bacteria often blend with the fibers of your carpet and can cause allergies and bad odor. Carpet cleaning services know just where they are and how to get rid of them.

Final Thoughts…

Wouldn’t you feel more at ease when you find your 6-month old baby picking stuff from the floor and putting them in his mouth if you had a very clean floor Wouldn’t you be less worried? Babies will be babies after all. You should hire a carpet cleaning service near you today for that amazing carpet experience. Now you can truly play with your loved ones all day long.

Welcome

Welcome to Elite Deep Cleaning Services’ new website. We are the leading industry experts in business & residential cleaning services. We will discuss the best services and practices in regards to carpet cleaning, tile, upholstery, hardwood, and lots of great DIY tips for you to try.

We believe in being environmentally responsible with the products we use in your business or home and strive to be as eco friendly as possible. We even offer some at home recycle solutions and systems that you can implement with your family. Kids love to help protect their environment and are often now more about recycling than their parents.

We also provide great resources for other cleaning services to help them provide the best service possible to their customers. We have some great before and after photos that we will be getting uploaded into a gallery for our website visitors.

Thank you for visiting our new website. We look forward to connect with you more in the near future.