Google Ads and organic SEO techniques are time-honored methods for driving traffic to a professional cleaning website operating locally. Using these two methods together, you can be sure of getting Google gold points when it comes to rankings. But how exactly does it work? Here’s what you need to know.
Local Service Ad Industries and Areas
Google Ads currently offers Local Service Ads with cleaning services included in their classification of “local service”. What does this mean for you? Well, the specialized approach of Google helps boost your visibility to a particular group of people. It automatically filters Ad presence so that your page only shows up for the people who are specifically looking for your service – and are in the position to hire that service.
Google takes it one step further by adding area specification. For example, if you’re only servicing the Camden market, then Google Local Ads will narrow down ad presence to Camden. Currently, there are several precise markets in the listing such as “Philadelphia, Camden, Wilmington” or “New York, Newark, Jersey City”. Make sure to check if Google Local Ads has a specialized market for your cleaning services.
Voice activated devices are popular nowadays as most people use their phones to launch a search. In fact, above 400 million devices come with Google Assistant. Those who avail of Google Local Service Ads automatically have those ads incorporated in the voice search – which allows you to reach a wider audience. This is especially true if you want to reach disabled users which is a unique market all on its own. Currently, more than 20 percent of searches are done through voice.
Going Organic with the Right Keywords and Setup
Organic Houston SEO services techniques are characterized by having the right setup for your website, choosing and using the right keywords, posting on a regular basis, linking your site to quality pages, visitor count, and even how well you comply with the guidelines for accessibility. Simply put – organic SEO is anything you do to improve site visibility without relying on third party advertisers.
The Cost of Google Ad and Organic SEO
So why exactly is this increased specificity in advertisement such a big deal? The obvious reason is that you avoid the waste of advertising to people who neither want nor can have your service. Even better, Google Local Ads are billed per lead instead of per click. This translates to paying only if you actually earn from the Ad presented by Google – otherwise, you shouldn’t worry about the advertisement bills. But what about fraudulent leads? For those, you have the option of disputing the charge. This definitely puts most of the benefit on your part as a business.
What about the cost of organic SEO? Here’s the beauty of using this particular approach – it will always be there. Organic SEO techniques are a lot like rent – you will always have to pay for it. As a professional cleaning company – you will always need to have content uploaded to your site or have someone maintain the pages for continuous visibility. If you’re going to do it either way therefore, why not get the kind of people who can do it right?
Effectiveness Permanence
Ranking well in your chosen keywords doesn’t happen overnight. It takes time, patience, consistency, and willingness to adjust with the changing environment. No matter what happens however – you’ll find that organic SEO and Google Ads remain stable as marketing strategies. Organic SEO in particular has always been a major factor for Google when calculating the ranking for sites and pages.
Trust Transfer of Google
Google has been around ever since the internet happened – which is why a lot of people rely on this engine to find what they need. Being vetted and advertised through Google’s Local Ad services creates trust transference that can deeply benefit your cleaning service. Simply put, if Google says your business is legitimate, people will believe it.
Final Word
To wrap it up – as a local cleaning services company, you can greatly benefit from time-tested methods of putting your business out there. Combining these two methods together is a strategic and targeted strike that provides the greatest impact at the lowest possible cost to you.